Privacy Policy

Last Updated: April 17, 2026

DirectLifeQuote.com (“we,” “us,” or “our”) operates as a lead generation service that connects consumers seeking life insurance with licensed insurance agents and agencies. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website at directlifequote.com (the “Site”) or submit information through our quote request forms.

By using the Site or submitting your information, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site or submit any personal information.

1. Information We Collect

Information You Provide: When you request a quote or otherwise interact with our Site, we may collect the following:

  • Full name
  • Date of birth and age
  • Gender
  • Email address
  • Phone number
  • Zip code and state of residence
  • Coverage type and amount requested
  • General health status (e.g., tobacco use, health rating)
  • Any additional information you voluntarily provide

Information Collected Automatically: When you visit the Site, we may automatically collect:

  • IP address and approximate geographic location
  • Browser type, device type, and operating system
  • Pages visited, referring URLs, and browsing behavior on our Site
  • Cookies, pixel tags, and similar tracking technologies

2. How We Use Your Information

We use the personal information we collect for the following purposes:

  • Lead matching and distribution: To connect you with one or more licensed insurance agents or agencies who can provide life insurance quotes from carriers such as Mutual of Omaha, Prudential, Pacific Life, Nationwide, Lincoln Financial, and others
  • Communication: To contact you by phone, email, or text message regarding your quote request
  • Service improvement: To analyze usage patterns and improve the Site’s functionality and user experience
  • Compliance: To comply with applicable laws, regulations, and legal processes
  • Fraud prevention: To detect and prevent fraudulent or unauthorized activity

3. How We Share Your Information

This is a lead generation service. By submitting your information through our quote request form, you understand and agree that your information will be shared with one or more licensed insurance agents, agencies, or insurance marketing organizations for the purpose of providing you with life insurance quotes and related services.

We may also share your information with:

  • Service providers: Third-party vendors who assist us with website hosting, data analytics, email delivery, and other operational functions
  • Affiliated companies: Business partners involved in the insurance lead generation and distribution process
  • Legal and regulatory: When required by law, subpoena, court order, or to protect our rights, safety, or property
  • Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets

We do not sell your personal information to data brokers or unrelated third parties for their own marketing purposes unrelated to your insurance inquiry.

4. TCPA Consent and Communications

By submitting your phone number through our quote request form and clicking “Get My Free Quote,” you provide your express written consent under the Telephone Consumer Protection Act (TCPA) to receive:

  • Phone calls (including calls using an automatic telephone dialing system or prerecorded voice)
  • Text messages (SMS/MMS)
  • Emails

from DirectLifeQuote.com, our affiliated licensed insurance agents, and our marketing partners at the phone number and email address you provided, regarding life insurance products and related services. This consent is not a condition of purchasing any goods or services. Message and data rates may apply. You may revoke consent at any time by contacting us at support@directlifequote.com or by replying STOP to any text message.

5. Your Rights Under California Law (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

  • Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties with whom we share it
  • Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions
  • Right to Correct: You may request correction of inaccurate personal information
  • Right to Opt-Out of Sale or Sharing: You may opt out of the sale or sharing of your personal information. Note: We share your information with licensed insurance agents to fulfill your quote request, which may constitute a “sale” or “sharing” under the CCPA
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

To exercise any of these rights, contact us at support@directlifequote.com with the subject line “CCPA Request.” We will verify your identity and respond within 45 days as required by law.

6. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience, analyze traffic, and support our marketing efforts. You can control cookies through your browser settings. Disabling cookies may limit some features of the Site.

We may use third-party analytics services (such as Google Analytics) that collect information about your use of the Site. These services may use cookies and similar technologies to collect and analyze usage data.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including 256-bit SSL encryption for data transmitted through our Site. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Quote request data is typically retained for up to 36 months unless you request deletion.

9. Children’s Privacy

The Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will promptly delete it.

10. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last Updated” date. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

DirectLifeQuote.com
Email: support@directlifequote.com
Phone: (800) 555-1234

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